Diffraction Weekly: 2024 Wrapped

As we wrap up 2024, we’re taking a moment to celebrate the incredible milestones, creator success stories, and impactful partnerships we achieved together. Thank you for being part of this journey – let’s look back on what we accomplished! 

✨ Creator Achievements + Brand Partnerships

• Top TikTok LIVE Moments: 

  • Kasual, TedFeds, Xr.jess and dont_tryp achieved Gaming LIVE Pro badges and top streaming milestones.

    

  • Jamie's Triumph at TikTok LA HQ - Jamie, the winner of our first TikTok LA HQ Live Match Challenge, saw a 388% increase in her diamond revenue

    

    Diffraction Co-Founder, Joseph, and Jamie, our winner of our TikTok LIVE LA HQ Challenge

• TikTok Shop Highlights: Successful launches of top selling Amazon products like Green Leaf Naturals and Celor Beauty Eye Patches.

• Standout YouTube Partnerships: Collaborations like Linus Tech Tips x ProtonMail and TheSorryGirls x Factor broke engagement records!

• We always have long-term partnerships in mind, and succeeded in

We’re so proud of all the incredible, talented creators we were able to work with this year, take a look at a few stand out collaborations below 👇

🇳🇴 🇬🇧 Expansion and New Initiatives 🚀

• We expanded our TikTok LIVE Program to new regions, including the UK and Nordic markets! 🇳🇴 🇬🇧

• Diffraction Academy helped creators hit new growth tiers with coaching, resources, and hands-on support 📱🕹️🎥

• We launched a Diffraction Ambassador Program, which gives you the chance to not only become an integral part of our community but earn while helping us recruit the next wave of TikTok stars ⭐️

🌍 Industry Impact

📈 Influencer Marketing 2024 Synopsis: In 2024, the creator economy hit a massive $250 billion, with creators finding new ways to earn through AI tools, subscriptions, and long-form content. It’s clear: creators are shaping the future of work, and the momentum isn’t slowing down anytime soon. 🚀

🌊 Influencer Marketing 2025 Predictions: Joseph, our founder, predicts that in 2025, influencer marketing will prioritize quality over quantity and deeper connections, as audiences gravitate toward creators who provide intentional, high-value content that resonates with their values and experiences. The rise of niche communities, AI-powered personalization, and a focus on well-being will amplify this shift, proving that meaningful engagement—not mass viewership—is the key to success.